Tips and considerations for interactive email-marketing

Thursday, November 30, 2006

Send attachments?

My advice: don't!There are a couple of reasons why I would not send them along with the email:
  • you're consuming bandwidth- recipients may not be allowed to receive attachments
  • recipients may block some type of attachments
  • if a recipient's mailbox is nearly full, it may be that you're email cannot be delivered because it is too big
    and most of all
  • you do not generate traffic to your site.

I think it is better to create a link to the attachment itself, or a webpage where the attachment can be downloaded. Doing it via the second option can have the effect that visitors may view other pages on your website as well, and not only the attachment.

Monday, November 06, 2006

Are you ready for a new day?

Microsoft will launch the new office products here in Belgium on November 9th, 2006.
What's the news about that are you thinking?

Well, if you knew the styling-limitations of the new Outlook, you would be surprised.
In my previous post I mentionned the importance of testing your message and the layout. This becomes even more important when sending emails to readers that will use Outlook 2007.

Take a look at the following articles and get ready for their new day!