tag:blogger.com,1999:blog-358115292011-05-28T19:45:12.204+02:00After reading a lot about email-marketing do's and don't 's, I decided to create my own blog about this (in my opinion) interesting and ever changing topic. Enjoy reading and feel free to provide feedback/comments. The articles posted are a combination of proven facts and my own opinion, and thus may not always live up to your expectations or expercience. For now, the focus is on email-marketing, however, plans exist to broaden this towards other types of direct marketing.Stinushttp://www.blogger.com/profile/11223191354307516185noreply@blogger.comBlogger51100tag:blogger.com,1999:blog-35811529.post-1164878778323073252006-11-30T10:16:00.000+01:002006-11-30T10:26:18.333+01:00

My advice: don't!There are a couple of reasons why I would not send them along with the email:you're consuming bandwidth- recipients may not be allowed to receive attachmentsrecipients may block some type of attachmentsif a recipient's mailbox is nearly full, it may be that you're email cannot be delivered because it is too bigand most of allyou do not generate traffic to your site.I think it is

Stinushttp://www.blogger.com/profile/11223191354307516185noreply@blogger.com1tag:blogger.com,1999:blog-35811529.post-1162819389529416602006-11-06T14:15:00.000+01:002006-11-06T14:23:09.536+01:00

Microsoft will launch the new office products here in Belgium on November 9th, 2006.What's the news about that are you thinking?Well, if you knew the styling-limitations of the new Outlook, you would be surprised.In my previous post I mentionned the importance of testing your message and the layout. This becomes even more important when sending emails to readers that will use Outlook 2007.Take a

Stinushttp://www.blogger.com/profile/11223191354307516185noreply@blogger.com0tag:blogger.com,1999:blog-35811529.post-1160654589979655932006-10-12T13:57:00.000+02:002006-10-12T14:19:57.870+02:00

Many sites report about the top things to keep in mind when preparing and broadcasting your message.What follows is my personal top 15. All of these items can serve as a separate article in itself, and therefore, my following posts will handle and explain these issues.1. Start with your subject.A good subject is half the work. Most of the time, the subject is the last item marketers think about

Stinushttp://www.blogger.com/profile/11223191354307516185noreply@blogger.com0tag:blogger.com,1999:blog-35811529.post-1160508283903941002006-10-10T21:15:00.000+02:002006-10-10T21:30:51.760+02:00

Every now and then I receive promotional newsletters that include some sort of form. Whether it is a simple yes/no-survey, a form to update your profile-information or a real contest, my suggestion is: DON'T. At least not in the email itself.Many email-clients will not render the form correctly, or even ignore it.A better way of creating interaction with your recipients is to provide a link where

Stinushttp://www.blogger.com/profile/11223191354307516185noreply@blogger.com0tag:blogger.com,1999:blog-35811529.post-1160507482162493282006-10-10T21:09:00.000+02:002006-10-10T21:11:22.163+02:00

The first post I make is not about email-marketing.The first post will be available soon, I just want to welcome you all.

Stinushttp://www.blogger.com/profile/11223191354307516185noreply@blogger.com0